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  <url>
    <loc>https://www.emilyheaslip.com/contact</loc>
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    <lastmod>2025-03-20</lastmod>
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  <url>
    <loc>https://www.emilyheaslip.com/tommy-hilfiger</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/4ec478f9-dc00-43c6-99eb-b4e23b01af54/image-asset.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/1621870036635-AUOAHWFPKNUOQ9YH9HJ6/image-asset.png</image:loc>
      <image:title>Tommy Hilfiger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/1621870258786-FSF9SDX8RULC95OV3574/image-asset.png</image:loc>
      <image:title>Tommy Hilfiger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/20264ab4-40a0-4283-a940-dbfad1bc213c/%23TOMMYNOW%2BNYFW%2BDigital%2BReport.jpeg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Fashion show with a model walking on a runway, surrounded by an audience taking photos with phones. Text overlay reads '#TOMMYNOW digital recap NYC, SEPT 2016' with 'TOMMY HILFIGER' logo at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/bc3c044d-d11a-46c8-99b5-7e51f5e404e0/static1.squarespace.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Group of people seated at in the front row of a runway fashion show, with a "Highlights" banner overlay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/39bd067e-7d42-4464-a8b5-fbe38bc17695/static1.squarespace-1.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Fashion show impact infographic highlighting 2.2 billion social media impressions for #TOMMYNOW and #TOMMYXGIGI, with a 104% increase in impressions compared to #TOMMYFALL16. Includes images of models and fashion events. Mention statistics from Instagram and Twitter are shown.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/cb77a36c-a667-47e2-8e72-995a3793e67a/static1.squarespace-2.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Bar chart comparing social media impressions of fashion brands Tommy Hilfiger, Michael Kors, Hugo Boss, Ralph Lauren, and Calvin Klein, focusing on Twitter and Instagram data from February and September 2016, highlighting Tommy Hilfiger with the highest earned impressions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/9b9aad41-a41d-413d-a7b2-8835f93241cc/static1.squarespace-4.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>A dimly lit venue with hanging light bulbs and a crowd, overlaid with the word 'INSTAGRAM' in large letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/94c781f3-5bf0-4ee8-aa13-d2033c830c5c/static1.squarespace-5.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Fashion show runway with model in red hoodie, audience taking photos, and infographic on Tommy Hilfiger Instagram engagement statistics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/273f7c82-5137-4431-8c9b-a5ef1749f8c5/static1.squarespace-6.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Instagram insights and statistics from the #TommyFall16 campaign are displayed on the left, highlighting increased mentions and impressions. On the right, a model walks down the runway at a fashion show, wearing a white silk outfit with red accents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/6b04ae70-7b00-4ea9-b8c8-e33a5e72a1f7/static1.squarespace-7.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Slide showing top 5 Instagram posts by Tommy Hilfiger based on engagement rate. Includes images of fashion models and an event setting, with engagement rates from 2% to 3.2%. Title reads 'INSTAGRAM' and mentions NYFW and #TOMMYNOW.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/3eeed6c1-c45e-4a51-a1bf-f421eef75f25/static1.squarespace-8.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Decorative lights hanging from ceiling with the word 'TWITTER' overlaid in bold letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/604cfb48-5766-49fc-8fa3-9f2f22341069/static1.squarespace-9.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Model wearing Tommy Hilfiger outfit on the runway with audience watching during a fashion show; text displays Tommy Hilfiger Twitter insights, including tweets, impressions, engagement, and follower statistics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/8daaf71f-1778-4988-ad0b-9ac68fcc091c/static1.squarespace-10.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Fashion show with model wearing basketball jersey dress, surrounded by audience, and Twitter insights text reporting mentions and impressions for #TommyFall16.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/9e168326-e8d4-422c-b6bd-5b2a2ed7dda8/static1.squarespace-11.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Chart displaying top 5 best performing tweets by Tommy Hilfiger based on engagement, featuring insights on Gigi Hadid, Hailey Baldwin, and Vogue InstaBooth videos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/ca77cc03-fb14-439b-bb77-7121b93513e6/static1.squarespace-12.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Festival scene with string lights and a large "Facebook" text overlay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/e68c8708-2a45-4a39-9659-2068d66a15b6/static1.squarespace-13.jpg</image:loc>
      <image:title>Tommy Hilfiger</image:title>
      <image:caption>Model on runway in white sweater, Facebook insights for Tommy Hilfiger with metrics on posts, impressions, engagement, and followers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilyheaslip.com/msgai</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/1623261870922-UWKREMBQM9MAZKYUBSSW/Screenshot+2021-06-09+at+2.04.20+PM.png</image:loc>
      <image:title>msg.ai - Juliet | WestJet Airline’s Chatbot Assistant</image:title>
      <image:caption>I wrote the copy input for Juliet, the WestJet airline’s chatbot assistant. Juliet was designed to help customers with instant support and quick answers on baggage guidelines, flight status, traveling with pets, and more. Read press coverage of the AI personality created on behalf of WestJet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/1623261511756-2Y7OEAB8NPH70FC9J2FP/TMYGIRL1.png</image:loc>
      <image:title>msg.ai - TMY.GRL | The first virtual member of the Tommy Hilfiger team</image:title>
      <image:caption>I wrote all the copy input for the TMY.GRL chatbot, hosted on Facebook Messenger. Read TechCrunch’s coverage of the AI personality created on behalf of Tommy Hilfiger.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilyheaslip.com/aday</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/b12b9d8c-1cc4-4eb5-94cd-2db6de725cfc/Screenshot+2022-05-26+at+9.13.18+AM.png</image:loc>
      <image:title>ADAY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/bf96fedb-18d3-41b7-8018-402190bc30ec/Screenshot+2021-05-07+at+9.17.25+AM.png</image:loc>
      <image:title>ADAY</image:title>
      <image:caption>Person lounging on grass with a bicycle nearby, reading a yellow book, text "destination: anywhere" and "ADAY x tokyobike" branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/b6a2b72d-1d12-4e29-ad4d-9633d8b66932/Screenshot+2021-05-07+at+9.18.21+AM.png</image:loc>
      <image:title>ADAY</image:title>
      <image:caption>Person wearing sunglasses, white shirt, and green shorts leaning against a bicycle with a basket of flowers, standing against a brick wall and green door.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/b13dea21-8e2c-4265-bab3-0504523372f0/Screenshot+2021-05-07+at+4.28.52+PM.png</image:loc>
      <image:title>ADAY</image:title>
      <image:caption>Woman in sunglasses wearing a white wrap top and green pants, posing in front of a colorful patterned wall, with text promoting a capsule wardrobe collection named 'take me somewhere trio.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/e31ce12a-d277-40fe-beee-0fd79669550d/Screenshot+2021-05-07+at+4.28.14+PM.png</image:loc>
      <image:title>ADAY</image:title>
      <image:caption>"The Field Kit" with a tote bag, green fabric, and colorful cards, featuring an adventure-themed design. Text reads: "Everything you need to make the most of your local adventures. Just pack snacks. Shop Now."</image:caption>
    </image:image>
    <image:image>
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      <image:title>ADAY</image:title>
      <image:caption>A woman lying on a blanket on grass next to a bicycle wheel and a tote bag. The image lists items in "the Field Kit," including a limited edition bandana, an ADAY x tokyobike tote, a custom notebook, a colored pencil set, and a postcard set. Sunflowers and other items are displayed on the blanket.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilyheaslip.com/blackrock</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-11</lastmod>
  </url>
  <url>
    <loc>https://www.emilyheaslip.com/galactic-fed</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Galactic Fed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Galactic Fed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Galactic Fed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg</image:loc>
      <image:title>Galactic Fed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg</image:loc>
      <image:title>Galactic Fed</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg</image:loc>
      <image:title>Galactic Fed</image:title>
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  </url>
  <url>
    <loc>https://www.emilyheaslip.com/selina</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/1025aa9e-15c1-4d0d-9325-8c3aef9dd61d/Screen%2BShot%2B2019-11-06%2Bat%2B3.05.51%2BPM.png</image:loc>
      <image:title>Selina - Product descriptions</image:title>
      <image:caption>Wrote product descriptions for Selina room options, experiences, coworking, amenities and more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/f25217f7-286b-45e6-91ad-76c349fd5b8a/Screen%2BShot%2B2019-11-06%2Bat%2B3.06.43%2BPM.png</image:loc>
      <image:title>Selina - Landing pages + social media</image:title>
      <image:caption>Wrote landing pages, social media posts, and digital ads for Selina locations and experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/a1ac3d2b-49ed-44bb-aee2-af165e9c0fbc/Screen%2BShot%2B2019-11-06%2Bat%2B3.07.04%2BPM.png</image:loc>
      <image:title>Selina - Brand Voice</image:title>
      <image:caption>Worked with founders and agency partners to create Selina’s first brand, vision, and mission statements.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilyheaslip.com/stewart-co</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-17</lastmod>
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      <image:title>Stewart + Co</image:title>
    </image:image>
    <image:image>
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      <image:title>Stewart + Co</image:title>
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    <image:image>
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      <image:title>Stewart + Co</image:title>
    </image:image>
    <image:image>
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      <image:title>Stewart + Co</image:title>
    </image:image>
    <image:image>
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      <image:title>Stewart + Co</image:title>
    </image:image>
    <image:image>
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      <image:title>Stewart + Co</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilyheaslip.com/hello-fresh</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-17</lastmod>
    <image:image>
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      <image:title>HelloFresh</image:title>
      <image:caption>Promotional banner for Factor offering $120 off across five orders, featuring healthy meals and smoothies. Includes a call to action to "Get Started."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608ff7b55867636cf1ed9120/636c2080-9ab0-46bd-afcf-69dee684e803/HelloFresh+1.png</image:loc>
      <image:title>HelloFresh</image:title>
      <image:caption>HelloFresh promotional banner for New Year's resolutions, offering 16 free meals across 9 boxes, first box ships free, and 3 surprise gifts. Highlights benefits: eat better, save money, spend time with others, reduce stress. Incentive: easy meal planning and delivery. Includes images of vegetables and meal boxes.</image:caption>
    </image:image>
    <image:image>
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      <image:title>HelloFresh</image:title>
      <image:caption>Promotional banner for Factor ready-to-eat meal kits. Offers $120 off across five orders. Features images of meal trays with various dishes. Highlights three steps: 1. Fuel up &amp; eat well, 2. Eat what you love, 3. Spend more time outdoors. Includes a 'Get Started' button.</image:caption>
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      <image:title>HelloFresh</image:title>
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