Copywriter and content marketer

Areas of Expertise: Blog Posts + Sponsored Articles | Social Media | AI Conversations | Landing Page Copy | SEO

SEO-driven copywriter and content marketer with excellent writing skills. I create original, on-brand copy backed by thoughtful digital marketing strategy. My writing has been featured in The Muse, iMore, Tom's Guide, TechRadar, and more. From crafting AI/chatbot personalities to delivering captivating social media content, I'm a versatile writer who doesn't shy away from a challenging project. Let's work together!

 
 

Tommy Hilfiger | Social Media

Provide ongoing copywriting for Tommy Hilfiger’s Facebook, Instagram, and Twitter channels. Copywriter for the following social media campaigns:

  • 2016 Fall and Holiday Collections

  • 2016 New York Fashion Week LIVE

  • 2017 Spring, Fall, Holiday Collections

  • 2017 London Fashion Week LIVE

  • TommyXGigi, TommyXTheChainsmokers, TommyXNadal, TommyXLewis

  • 2018 Milan Fashion Week

  • 2018 Shanghai TommyNow Show LIVE

  • Ongoing 2018 Spring, Summer, Fall Collections

Please click here for results from the live social media campaign during 2016 New York Fashion Week. 

Instagram: @TommyHilfiger

Facebook: Tommy Hilfiger

Twitter: @TommyHilfiger

 
📸 via  @SelinatheNomad  Instagram

📸 via @SelinatheNomad Instagram

Selina | Branding and Marketing

Selina is the fastest growing hospitality network in Latin America with 26 locations in more than seven countries. Not your typical hostel, Selina is re-thinking travel by combining beautifully-designed accommodation, co-working, surfing, wellness and more in one world-class experience. I write marketing materials and provide SEO-optimized copy for their website, reservation system, email campaigns, social media, and travel app. 

Read more: Selina raises $95M to create a boutique travel lodging experience built around communities (TechCrunch)

Fast Company names Selina one of its 2019 Most Innovative Companies.

Click here to explore the world of Selina.

Download the Selina app

Follow Selina on Facebook and Instagram.

 

msg.ai | AI Conversations

msg.ai is an artificial intelligence platform for conversational commerce. I create AI personas and responses to guide the bot in having meaningful interactions with customers. I've provided copywriting for brands looking to increase consumer engagement, including Pampers, Braun, P&G, Nestle, Tommy Hilfiger, GE, Sky Cinema UK, the Anne Frank House Museum, WestJet, FIGO, and Intuit.

Read about the first virtual member of the Tommy Hilfiger team, TMY.GRL

WestJet Becomes First Canadian Airline to Launch an AI Chatbot

Click to chat with Juliet.

Anne Frank House Launches Bot for Messenger

 
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VERVOE | Content Creator

The Vervoe platform uses AI-powered skill testing make hiring about merit and real-world skill. Candidates showcase their talent in real-world scenarios, and AI recommends the top performers. Vervoe has been featured in Fortune, Fast Company, Entrepreneur, Inc., Business Insider, and more. I provide ongoing blog posts to support their SEO presence and brand message.

Read the Vervoe blog here.

 
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Pizza Hut | Global Content Editor

Led launch, strategy, writing, editing, and promotion of Hut Life, Pizza Hut's brand blog. During my tenure, I sourced and wrote stories from among the 200,000 Pizza Hut global employees under one brand voice, posting 3-5 stories each week. Hut Life gained more than 3 million organic social and media impressions within first three months of launch through live blog events, SEO, social media and WOM promotion. The page received over 70,000 purely organic page views within 5 months of launch.

Visit and read more at blog.pizzahut.com.

 
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BULLIT | Head of Digital Content

BULLIT is a professional social network looking to revolutionize the performance evaluation and reference checking through anonymous feedback. I wrote and managed the BULLIT blog, led social media strategy and wrote website and email copy, and provided influencer outreach and marketing.

Read the BULLIT blog.

Featured guest posts:

"How to Know if You’re Burned Out or Need a New Job (There's a Difference)" - The Muse

"You Won't Believe the Crazy Techniques Companies Use to Hire the Best People" - Chelsea Krost

"How Millennial Women are Killing the Entrepreneurship Game" - The Optimistic Millennial

"5 Perfect Side Hustles for the Millennial Woman" - Just Haves

"5 Times to Say “No” at Work – & 3 Ways to Do It" - The Confused Millennial

"4 Steps to Mastering Customer Referrals" - One Woman Shop

 
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GreenGrowth CPAs | Copywriter

GreenGrowth CPAs is the premier tax and accounting firm serving the legal recreational cannabis industry in California. I sort through complex and ever-changing tax and licensing regulations to provide timely advice to cannabis entrepreneurs through email campaigns, blog posts, webinars and social media. Click here to read the GreenGrowth CPAs blog.

 

Other Clients