tmy.grl

Chat with TMY.GRL, the first virtual member of the Tommy Hilfiger Team, on Facebook Messenger.

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TechCrunch

The TMY.GRL A.I. Messenger Bot will promote today’s debut of Tommy’s capsule fashion line for supermodel and social media star Gigi Hadid. People can discover it by tapping the message button on Tommy’s Facebook page or posts, opening a shortlink URL or scanning its Messenger QR code...

Forbes

Tommy Hilfiger has stepped into the conversational commerce game and launched a chatbot on Facebook Messenger to tie in with its New York Fashion Week extravaganza.

Named TMY.GRL (reminiscent of the popular Tommy Girl fragrance of the 1990s), the service enables personalized, scalable conversations with fans surrounding the brand’s new Fall 2016 line and its TommyXGigi [Hadid] collection...

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L2

Brands are moving beyond posting and advertising on Facebook to interact directly with shoppers. Tommy Hilfiger’s TMY.GRL chatbot instantly responds to inquiries and promotes model Gigi Hadid’s TOMMYxGIGI campaign through fun facts, item recommendations, and looks from the new collection...

Results from TMY.GRL as of November, 2016, courtesy of Tommy Hilfiger.

Results from TMY.GRL as of November, 2016, courtesy of Tommy Hilfiger.