The Cisco 360 Partner Program is Cisco's redesigned global partner program, launched in 2026, that connects partner profitability to customer outcomes across AI infrastructure, modern workplaces, and digital resilience.

Cisco hired C&Z Marketing to create sales enablement kits for select partners around the world. As Senior Content Strategist in EMEA, I hosted workshops and developed bespoke content for 50+ strategic partners within an accelerated six-month timeframe. Each partner selected six custom assets — Joint Value Propositions (JVPs), blogs, email nurture programs, social posts, sales briefs, and solution briefs — with branding and copy tailored to their positioning.